While traditional readers’ advisory relies on face-to-face and/or real-time staff-patron conversation, passive readers’ advisory aims to offer reading suggestions to patrons through a variety of alternative methods such as book displays, bookmarks, posters, pamphlets, etc. Passive readers’ advisory may be more effective at reaching patrons who do not feel comfortable with or do not prefer seeking readers’ advisory assistance directly from library staff.
Some unique ways for libraries to market adult nonfiction:
- Book displays
- Bookmarks
- Pamphlets
- Posters
- Flyers/handouts
Example: Bookmarks
While the word “bookmark” refers to a particular format and function, they can be used for other purposes, such as DVD inserts. Bookmarks would be a great way to turn DVD renters into nonfiction readers. Individual bookmarks could be made to appeal to patrons who like to watch particular television series. Bookmarks could be titled, “If you like (TV series) you may like (list of books).” Novelist has a similar feature on its website, “For fans of …” For example, you can click on “For fans of Game of Thrones” and get a list of books which may appeal to fans of the show. Nonfiction DVD-book pairings may include C.S.I./true crime, Fixer Upper/Chip and Joanna Gains memoirs, or The Great British Baking Show/cookbooks. Additionally, movie fans may be interested to know that the library carries nonfiction books on which many popular movies are based: Unbroken, The Glass Castle, The Pursuit of Happyness, House of Evil (also local to Indiana), etc. Any of these bookmarks could be displayed in the individual DVD cases as well as with other bookmarks on display at the Information Desk.
In addition to book displays, bookmarks, pamphlets, posters, etc., libraries can make nonfiction more easily accessible by attempting to "demystify Dewey." What I mean is that patrons who are not familiar with how the Dewey Decimal System works can feel overwhelmed and lost at trying to find specific nonfiction books, authors, and/or topics. At my library, we have end cap signs that specify which Dewey ranges are within each aisle. We also have a few shelf labels to guide browsers such as, "Politics 320," "Medical 610," and "Gardening 635." I believe that the signs would be more effective if, in addition to the Dewey ranges, it also listed the popular sections in the area that have shelf labels. More shelf labels would be better, too. Ultimately, the goal is to successfully connect patrons with nonfiction books they will enjoy and/or find useful.

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